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How To Get Business Reviews On Google

Great Information from our friend Betsy Kent.

In my last blog, I told you about how the most brilliant content for your website may be hiding in plain sight – right in your customer testimonials. Testimonials, also called reviews, are a proven...

5 Big Mistakes New Businesses Make

Good News! Based on historical data over 214,000 new businesses will be started this year. More good news. The odds are in your favor to make it past the first year! Bad news is only 50% will be around in 5 years.

3 Reasons Websites Go Over Budget and Over Schedule

I have been involved in several new websites and website refreshes over the years. Can there be a more frustrating process. There always seems to be a reason it can't be completed on time or on budget. My experience is not unique. Can you imagine...

Why HTTPS Is Really Important.

Recent developments about why HTTPS is really important.

Google recently updated this information:

"HTTPS protects the privacy and security of your users

HTTPS prevents intruders from being able to passively listen to communications between your...

5 Reasons Your Google AdWords Are Not Generating Revenue and How To Fix Them

We have heard it many times: "Google AdWords does not work! We are not seeing any ROI."

PDCA: The 4 steps of effective marketing

I recently finished reading The 4 Disciplines of Execution.  One aspect of their approach that resonated with me were the numerous case studies that showed the effectiveness of the PDCA- plan-do-check-act- cycle. While they used the terms WIG...

5 Tips For Brilliant Email Subject Lines

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first...

5 Ways To Ruin A Business Relationship. Forever.

Early on in my career in sales I closed "THE" deal. I landed a substantial corporate account. It was a significant boost to my income and the company was growing rapidly. Things were going so well I was writing the specifications. If you have...

3 Steps to Implementing Kaizen in Marketing.

You have had a Kaizen event on the shop floor as part of your continuous improvement strategy. What if you could do the same with your marketing? If the you only got 3 new customers would it be worth the effort?

Predictive Lead Scoring: A Lean Tool For Marketing

The concept of Lean is very straight forward. Eliminate or reduce waste in a process.  The principles have been applied across manufacturing, but are often overlooked or simply not understood in marketing.