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Analytics That Profit Blog

5 Tips For Brilliant Email Subject Lines

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first...

5 Ways To Ruin A Business Relationship. Forever.

Early on in my career in sales I closed "THE" deal. I landed a substantial corporate account. It was a significant boost to my income and the company was growing rapidly. Things were going so well I was writing the specifications. If you have...

3 Steps to Implementing Kaizen in Marketing.

You have had a Kaizen event on the shop floor as part of your continuous improvement strategy. What if you could do the same with your marketing? If the you only got 3 new customers would it be worth the effort?

Predictive Lead Scoring: A Lean Tool For Marketing

The concept of Lean is very straight forward. Eliminate or reduce waste in a process.  The principles have been applied across manufacturing, but are often overlooked or simply not understood in marketing.

How To Implement Kanban In Your Marketing

Kanban is an inventory control system well known for its application in lean production and Just In Time manufacturing. It is a visual story board and has been applied to areas beyond manufacturing.

What Is Quality?

There are 14,800 searches on Google monthly for "What is Quality". Impressive!

Do You Have A Personal Meta Description ?

OK. So what is a Meta Description?

Why Your 30 Second Elevator Speech Does Not Work and How To Fix It

I am fortunate to attend many networking events and get to meet some really impressive people. Problem is the 30 second elevator speech/commercial. You get 30 seconds. There are 15 people at the event. Simple Math: 15 x 30 seconds = 450 seconds.

How To Set Up Messaging On Your Google My Business Page

How To Set Up Messaging On Google My Business

Here are the Step By Step instructions

to

set up messaging on your

Google My Business Page.

Login to your Google My Business page.

Once you have logged in Click the Blue Business icon ...

How To Create A Post On Google My Business

How To Create A Post On Google My Business

Here are the Step By Step instructions

to

create a post on your

Google My Business Page.

Login to your Google My Business page.

Once you have logged in Click the Blue Business icon next to...